Rexa Commerce OS — Store Handler

THURSDAY · OPERATING PULSE

Good evening. Rexastore is healthy.

47 orders today, six inventory alerts and three campaigns are currently driving most of the revenue.

All core systems operationalStorefront · Orders · Payments · Media

Net revenuePKR 184.6K↑ 18.4% vs yesterday

Orders478 need confirmation+12%

Gross profitPKR 71.3K38.6% marginHealthy

Conversion4.8%↑ 0.7 ptsTop 14%

Return rate2.1%7-day rollingStable

PERFORMANCE

Revenue velocity

240K180K120K60K0

ATTENTION

Needs action

MIX

Category share

Today

PKR 184KNet sales

Ladies Bags48%

Men Watches31%

Ladies Watches21%

CUSTOMERS

Client pulse

30 days

Repeat buyer rate28%

Average LTVPKR 18.6K

VIP revenue share41%

CAMPAIGN

Top performer

LIVE

MORE THAN HANDBAGPKR 332K9.1% CTR · 4.6x ROAS

LIVE ORDERS

Recent commerce activity

REAL-TIME OPERATIONS

Live Activity

A unified event stream for orders, stock, customers, staff and security-sensitive actions.

AUDIT

High-risk actions

Last 24h

RFRefund approved#RX1042 · PKR 12,99018:42

PXPrice changedSerpente Gold 26 · +PKR 50017:09

EXCustomer exportVIP segment · 184 rows15:31

STStaff permission updatedOrder Staff · refund removed12:07

ORDER OPERATIONS

Orders Center

Confirm, fulfil, communicate, print and resolve every order from one operational workspace.

Needs confirmation8Oldest 37 min

Processing196 ready to pack

In transit141 delayed

Delivered today3196.8% success

CATALOG CMS

Product Studio

Products, variants, media, pricing, specifications and publishing in one controlled catalog workspace.

STOCK INTELLIGENCE

Inventory

Track available, committed, incoming and reserved units with an auditable stock history.

Available units1,284Across active catalog

Committed74Open orders

Incoming3202 purchase orders

Low stock SKUs6Action recommended

STOCK

Inventory health

Live demo data

FORECAST

Stock intelligence

14 days

Imperial Gold 408 leftEstimated stockout in 5 days

Obsidian Steel 426 leftEstimated stockout in 8 days

Serpente Gold 267 leftReorder point reached

CUSTOMER 360

Clients & CRM

Understand lifetime value, purchase intent, segments, service history and retention signals.

Total clients1,842+94 this month

Repeat buyers28%+3.2 pts

Average LTVPKR 18.6K90-day value

VIP revenue41%184 clients

SEGMENTS

Smart audiences

Auto-updated

TOP CLIENTS

Lifetime value

All time

AKAyesha Khan17 orders · WatchesPKR 186K

HAHamza Ali11 orders · Men TimePKR 144K

MNMaham Noor13 orders · CarryPKR 132K

SRSarah Raza9 orders · Jewellery TimePKR 119K

FULFILMENT COMMAND

Dispatch Center

Pack, assign, print and hand over orders with batch-ready operational views.

TO PACK6

#RX1048 · Ayesha Khan2 items · PKR 12,480Karachi · Priority

#RX1047 · Hamza Ali1 item · PKR 9,490Karachi

READY8

#RX1043 · Sara Iqbal3 items · PKR 24,970Label printed

#RX1041 · Zain Khan1 item · PKR 10,990Label printed

IN TRANSIT14

#RX1038 · Mariam AliLeopards · TRK-8841On schedule

#RX1031 · Ahmed RazaTCS · TRK-8794Delivery delayed

CONNECTED QUEUE

Live fulfilment orders

Store sync

AFTERCARE

Returns & Refunds

Review requests, inspect returned items and keep stock, revenue and customer history synchronized.

Open requests41 awaiting approval

Return rate2.1%Below 3% target

Refunded MTDPKR 46.8K12 orders

Restockable83%Returned units

CONNECTED RETURNS

Order return actions

Restocks catalog

SUPPLY

Purchasing

Suppliers, purchase orders, inbound stock and cost changes in one procurement view.

Open POs2PKR 684K committed

Incoming units320ETA 3–9 days

Suppliers54 active

Cost variance+1.8%vs last month

PURCHASE ORDERS

Inbound inventory

Live demo

PO-24018Apex Time Co.120 unitsPKR 354KIn transit

PO-24017Luxe Carry Supply200 unitsPKR 330KConfirmed

GROWTH STUDIO

Campaign Studio

Build, schedule and measure premium storefront campaigns with controlled placements.

Attributed revenuePKR 612KCurrent campaign set

Blended CTR6.9%+1.1 pts

Active placements7Desktop + mobile

Best ROAS4.6xMore Than Handbag

PROMOTION ENGINE

Discounts & Rules

Automatic incentives and controlled coupon logic without breaking margin discipline.

AUTOMATICLIVE

Private Client 8%

Customer segment = VIP and cart value above PKR 20,000.

CODEACTIVE

WELCOME10

First order only · maximum discount PKR 1,500.

AUTOMATICSCHEDULED

Free Karachi Delivery

Karachi orders above PKR 10,000 · starts Friday.

BUSINESS INTELLIGENCE

Analytics

Commerce funnel, retention, category velocity and campaign attribution in one decision layer.

Last 30 days ⌄

Sessions38.4K+16%

Product views20.8K54.3% session rate

Add to bag4,30411.2% session rate

Checkout2,4596.4% session rate

Orders1,8464.8% conversion

FUNNEL

Conversion journey

30 days

Sessions38,420100%

Product views20,88054.3%

Add to bag4,30411.2%

Checkout2,4596.4%

Paid orders1,8464.8%

RETENTION

Cohort quality

90 days

M0M1M2M3Jun100311912Jul1002918—Aug10027——

CONNECTED ANALYTICS

Live store summary

Orders + catalog

PAYMENT OPERATIONS

Payment Center

Review payment state, reconciliation and verification queues. Production confirmation must be server-side.

Paid todayPKR 148K39 transactions

COD pendingPKR 28K6 orders

Needs review2Manual queue

Payment success97.6%Last 7 days

TRANSACTIONS

Recent payments

Today

METHOD MIX

Payment sources

Today

Card / Gateway46%

Bank / Wallet31%

COD23%

Actual payment verification, refunds and webhook processing belong on a secure backend. This build is the control-plane UI.

UNIT ECONOMICS

Profit Center

Move beyond revenue: margin, fulfilment cost, refunds and SKU contribution.

Gross salesPKR 4.82MMTD

Net salesPKR 4.37MAfter discounts

COGSPKR 2.61M59.7%

Gross profitPKR 1.76M40.3% margin

Refund lossPKR 46.8K1.1% of net

P&L

Monthly contribution

September

Net product salesPKR 4,370,000

Cost of goods− PKR 2,610,000

Shipping subsidy− PKR 184,000

Payment fees− PKR 92,000

Refund & return cost− PKR 46,800

Contribution profitPKR 1,437,200

MARGIN

SKU contribution

Top 4

TBM Noir Carry Set47.2%

Imperial Skeleton Gold44.8%

Aurelia Pavé 3041.1%

Cask Chronograph 4437.6%

CONNECTED CASH FLOW

Live financial summary

Orders + expenses

REXA INTELLIGENCE

Commerce Copilot

Ask business questions, inspect operating signals and draft actions using Store Handler context.

Rexa AI

I can analyze this demo commerce context across orders, inventory, campaigns, customers and finance. Ask me a business question.

Demo intelligence UI. Production AI actions should use scoped permissions, audit logs and explicit confirmation for sensitive operations.

WORKFLOW ENGINE

Automations

Trigger operational actions from orders, inventory, customer state and business thresholds.

ORDER WORKFLOW

High-value order priority

When order value exceeds PKR 50,000 → tag VIP → notify owner → priority fulfilment.

INVENTORY

Low stock purchasing alert

When available stock falls below 5 → notify purchasing → create reorder draft.

RETENTION

Win-back audience

When a repeat customer has no purchase for 60 days → add to win-back segment.

ROLE-BASED ACCESS

Staff & Permissions

Control module-level visibility and high-risk actions with explicit roles.

TEAM

Active accounts

4 users

OWOwnerFull accessActive

OAOrder AdminOrders · Customers · FulfilmentActive

MKMarketingCampaigns · AnalyticsActive

WHWarehouseInventory · FulfilmentActive

POLICY

High-risk permissions

Owner controlled

Payment CenterOwner + Finance

Issue refundsApproval required

Export customersOwner only

Delete productsOwner only

Publish campaignsMarketing + Owner

Rexa AI actionsScoped by role

TRUST LAYER

Security Center

Authentication posture, staff access, auditability and operational security controls.

92/100 Security posture

Owner MFARequiredProtected

Active sessions42 devices

Audit coverage100%Critical actions

CONTROLS

Protection policies

Recommended

Multi-factor authenticationRequired for owner and finance roles

Re-auth for refundsRequire password/MFA before high-value refund

New device alertsNotify owner of unknown sign-ins

Customer export approvalOwner approval for bulk data export

SESSIONS

Trusted devices

PCWindows · ChromeKarachi · Current sessionNow

MBAndroid · ChromeKarachi · Trusted2h

Production security requires real server-side auth, secure sessions, database rules, rate limits, validated uploads, secret management and audited backend actions.

PHYSICAL RETAIL

POS Counter

Walk-in sales share the same products, stock and customer ledger as the online storefront.

Shift statusClosedMain Store

Shift salesPKR 0Current shift

Expected cashPKR 0Cash reconciliation

POS orders0Today

SHIFT

Cashier control

BranchOpening cash

RECENT

POS sales

SHIPMENT OPERATIONS

Courier Center

Assign Leopards, TCS, Trax, PostEx, M&P or another courier, manage tracking and print dispatch output.

Default courierPickup namePickup phonePickup address

READY

Shipment queue

COD INTELLIGENCE

COD Risk Screening

Review order/customer risk signals before dispatching COD parcels.

High risk0Manual review

Medium0Call verification

Verified0Safe to fulfil

Blocked0Do not dispatch

LOCATIONS

Branches

Manage active locations, fulfilment assignment and branch inventory value.

INVENTORY MOVEMENT

Stock Transfers

Move product/variant quantity between branches with an auditable transfer record.

HISTORY

Recent transfers

SUPPLY NETWORK

Suppliers

Supplier contact, opening balance and payable tracking.

PROCUREMENT

Purchase Orders

Create supplier purchase orders and receive them into stock.

GOODS RECEIPT

Purchase Stock

Receive purchased inventory, increase stock and record paid/outstanding supplier value.

RECEIPTS

Purchase history

CASH OUTFLOW

Expenses

Record operating expenses and include them in connected net-profit reporting.

Expenses MTDPKR 0Recorded ledger

Top category—By value

Entries0Current data

CLIENT VALUE

Customer Wallet

Credit balances can be linked to customer orders and loyalty/service adjustments.

BALANCES

Wallet ledger

CLIENT SUPPORT

Customer Inbox

Search support conversations, update ticket status and send internal demo replies.

Select a conversation.

SOCIAL PROOF

Reviews & Ratings

Approve, reject or remove reviews. Published reviews appear on the connected product page.

Pending0Needs moderation

Published0Visible on store

Average—Published rating

STOREFRONT CMS

Banners & Homepage Media

Publish campaign bars, hero media and category imagery to the storefront.

SLIDER

Homepage slides

Up to 6

MEDIA

Homepage media slots

DELIVERY LOGIC

Delivery Zones

City fee, delivery ETA and COD eligibility are read by the connected checkout.

DATA RESILIENCE

Backups

Download a JSON snapshot of connected store data or save browser-based recovery points.

CONNECTIVITY

Integrations

Cloud media, Firebase-style sync surfaces, analytics and external commerce services.

Local store sync active

MEDIA

Cloudinary

Optional

Cloud nameUnsigned preset

DATA

Firebase / API Sync

Production adapter

Project IDSync mode

GOOGLE

Analytics & Search

GA4 Measurement IDSearch Console property

SYNC MAP

Connected entities

Products & stockStorefront ⇄ Handler

Online ordersCheckout → Handler

Campaigns / coupons / zonesHandler → Storefront

ReviewsModeration → PDP

DOCUMENT OUTPUT

Printing Center

Invoice, shipping label, POS receipt and dispatch manifest output.

SYSTEM CONFIGURATION

Settings

Store identity, commerce rules, notifications and integration surfaces.

IDENTITY

Store profile

Public storefront

Store nameCurrencySupport labelDefault marketAnnouncement

COMMERCE RULES

Checkout policy

UI configuration

Karachi paymentOutside KarachiLow stock thresholdRefund approval threshold